Blogging what did I learn?

 

My blog was set up to basically discuss some of the topics that we have addressed in this class. Most of the time, the posts would be articles about our content with statistics and other information supporting the topic that we were addressing for the week. I knew that my classmates would be required to follow my blog so I felt it was important to add different information related to the content of the course. I only had 18 followers and it seemed that only 5 of those followers would post comments but I still feel it was a success and a great contribution to the class. I also used the blog to post about my experience recording a performance from my band on a local TV show called Talk Out Loud. I tried this because one of my friends from a very well established band asked me if I was getting paid to blog. He said there is good money if I was to blog about music. So there is a great value to marketer if some of my friends are making money blogging about music. Marketers can gain a larger audience by using blogs and position those blogs to reach the market. As far as me trying to make money blogging about music I gave it a shot but not sure that is the job for me. In fact I am not sure one person has even seen the page even though I had tagged words so it would show up in search engine searches. Something else I used the blog for was I did post some pictures of a guitar that I was trying to sell. I had joined a forum designed for the manufacturer of the guitar and posted a link to the picture. For that day I had 48 visitors to my page showing the Best Ever amount of views of my blog. I had a total of 243 views during the 4 months that I had the blog up and running. I had a total of 18 comments and they were all from classmates. I noticed that in order to get your blog out past WordPress you have to link it to other social media sites. The trend I noticed was that my views went up posting the picture of the guitar on a forum but most of the time my views remained very low. I think there is much to gain by having a blog but again time is money, so I have learned that it would not be free to maintain a blog unless it is your hobby but it can become time consuming. I think it is very important for anyone who is an inspired writer and would encourage them to blog and also would suggest WordPress for a starter website. I did find it easy to get around the site. I think in order to engage readers you have to define who your reader is and see the appropriate way to approach the reader through style and language. Just like anything that you do always find your target market and make sure that you can engage that target market or it will be a waste of time and effort. I think adding pictures, links, and videos can only enhance the experience for the reader. It gives you a chance to change it up and as they say a picture is worth a thousand words. I had a very good experience blogging and will continue to keep the site up and running just to see if anyone returns to the site and enjoys what I have to offer in the blogging world.

 

 

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Social Media Store Fronts is it worth it?

 As you can see the top two are artists and number 3 being Starbucks  So many vendor and the top 50 are mostly a mix of many different types of businesses.  Very interesting

Top 50 Facebook Stores*

  1. Lady Gaga (29,866,781) (Music) (Bravado)
  2. Justin Bieber (22,796,867) (Music) (Bravado)
  3. Starbucks (19,970,760) (Retailer) (Custom)
  4. Green Day (13,066,082)(Music) (Bravado)
  5. Grey’s Anatomy(12,238,638) (TV) (ShopIgniter)
  6. Muse (8,766,601) (Music) (?)
  7. NBA (7,685,026) (Sports) (Milyoni)
  8. Dexter (7,249,844) (TV) (Milyoni)
  9. Desperate Housewives (7,086,194) (TV) (ShopIgniter)
  10. Lost (7,008,866) TV (ShopIgniter)
  11. Jason Mraz(6,971,319) (Music) (Bravado)
  12. UFC: Ultimate Fighting Championship (4,895,618) (Sports) (Milyoni)
  13. George Lopez (4,859,046) (Celebrity) (?)
  14. Liverpool FC (4,693,373) (Sports) (?)
  15. WWE (4,586,089) (Sports) (?)
  16. 30 Seconds to Mars (4,531,521) (Music) (?)
  17. I Love Being Black (4,125,177) (Product/Service) (Payvment)
  18. Batman: The Dark Knight (3,964,032) (Movie) (Milyoni)
  19. Celtics (3,479,433) (Sports) (Milyoni)
  20. Best Buy (2,605,309) (Retailer) (8th Bridge)
  21. The Bad Girls Club (2,496,373) (TV) (Milyoni)
  22. Discovery Channel (2,434,369) (TV) (Milyoni)
  23. The Breast Cancer Site (2,293,656) (Charity) (SortPrice)
  24. Dave Matthews Band (2,139,775) (Music) (Bravado)
  25. Vans (2,046,923) (Product/Service) (Fluid)
  26. It’s Always Sunny In Philadelphia (1,994,925) (TV) (Milyoni)
  27. The Animal Rescue Site (1,951,204) (Charity) (SortPrice)
  28. Reba (1,777,824) (Music) (Moontoast)
  29. The Miami HEAT (1,695,371) (Sports) (Milyoni)
  30. Old Navy (1,688,134) (Retailer) (Adgregate Markets)
  31. Kid Rock (1,668,282) (Band)
  32. Official Need For Speed (1,547,969) (Game) (Fluid)
  33. Chelsea Handler (1,527,288) (Celebrity) (?)
  34. JCPenney (1,483,725) (Retailer) (Usablenet)
  35. Castle (1,294,555) (TV) (ShopIgniter)
  36. Old Spice (1,314,395) (Product/Service) (Custom)
  37. Deftones (1,178,593) (Music) (Bravado)
  38. Silly Bandz (1,083,684) (Product/Service) (Shop Tab)
  39. Children Of Bodom (1,039,116) (Music)
  40. (RED) (1,022,681) (Product/Service) (?)
  41. Indianapolis Colts (982,533)(Sports) (?)
  42. Pawn Stars (977,029) (TV) (Milyoni)
  43. Modest Mouse (938,572) (Music) (?)
  44. Five Finger Death Punch (836,320) (Music) (?)
  45. DOG The Bounty Hunter(808,484) (TV) (Milyoni)
  46. Kick-Ass (807,463) (Movie) (Adgregate Markets)
  47. AFI (769,657) (Music) (Bandmerch)
  48. Cabela’s (753,841) (Retailer) (Shoutlet)
  49. Cougar Town (752,602) (TV) (ShopIgniter)
  50. Interpol(685,347) (Music)
  51. Metal Mulisha (648,442) (Sports) (8th Bridge)
  52. Coheed and Cambria (638,544) (Music) (Cinderblock)
  53. Urban Outfitters(626,331) (Retailer) (Adgregate Markets)
  54. Paranormal State (533,382) (TV) (Milyoni)

* By number of page “likes” (E&OE) – list expanded beyond

http://digitalintelligencetoday.com/top-50-facebook-stores-top-20-facebook-store-solutions/

Ad Block is killing the Mom and Pops on Social Networks

http://www.forbes.com/sites/kashmirhill/2013/08/21/use-of-ad-blocking-is-on-the-rise/

Most people who use Adblock don’t realize it’s mom-and-pop shops that are going to be hurt,” says Destructoid’s Gonzalez. “Privacy businesses make their money by taking money away from us. They’re really throwing us under the bus.”  After reading this article I can see that it’s small business that are getting hurt by ADblock.  I wonder how many small business actually know that most of the folks don’t ever get to see their ad because most of the people on social networks have adblock because they are sick of getting hit with ads.  Myself got it yesterday after I was fed up with all the online game people hitting me up after I played one game.  So now I can see how asking for page likes has to be done on a personal level and not pay facebook to do it for you.  You will never reach your market if you rely on facebook because they won’t tell you how many people have adblock.

Last year, Niero Gonzalez, the 35-year-old founder of video gaming site Destructoid, was browsing TechCrunch and saw an article about OkCupid’s “brilliant” move to ask users with ad blocking software to donate $5 to the site. Gonzalez became curious how many of his own readers were blocking ads, so he turned to an outside company — BlockMetrics, now called PageFair — to do a site audit.

“We have a savvy, techy user base, but I was still shocked by how many were using ad blockers,” says Gonzalez. He says the site gets 3 million visitors per month. The audit revealed that nearly half of his readers were blocking his site’s ads. He estimates that the blocking was costing him “thousands” of dollars per month, and appealed to his readers as to what the site could do to recover that revenue, including asking them to unblock Destructoid or to sign up for a membership program that would entitle them to an ad-free experience. Gonzalez also asked his video game fanatics why they were blocking ads.

“The majority of feedback from readers is that they block because of the nuisance of ads. People are fed up with ads that expand and blow up in their face,” says Gonzalez. “If I wasn’t in the publishing industry, I would definitely use it.”

That was in March. Since then, disclosures about NSA monitoring has Web surfers thinking more about their online privacy according to surveys, and the actions they can take to prevent tracking, including ad blocking. Destructoid’s level of blocking is high, but reflective of a wider consumer trend, according to PageFair, a Dublin-based company that helps sites detect when their ads are being blocked. In a report released this week based on data collection from 220 websites using the company’s services, PageFair says that 22.7% of web surfers are blocking ads. Looking at a smaller subset of sites for the past 4 months, the company says that the use of ad blocking is growing at a rate of 43% per year.

PageFair points to Google Trends to back that up, showing that searches for the term “adblock” have doubled in the past year. There’s also been an increase in ad-and-tracking blocking services out there; in addition to AdBlock Plus, there’s Disconnect and Abine, among others.

Firefox and Chrome users are more likely to block ads

Caveat: PageFair’s report reflects ad blocking activity on websites that went to the company because they feared their readers were ad blocking, so the results may be skewed. A report from ClarityRay released in 2012 found an average blocking rate of 9.26%. But regardless, the PageFair Report provides insight into the kind of users who are adblocking. Unsurprisingly, readers of gaming and tech sites are more likely to block ads than readers of finance and travel sites, likely because the tech savvier readers know that ad blockers exist and how to install them. People using Mozilla’s Firefox and Google GOOG +0.55%‘s Chrome are more likely to block ads, perhaps because many ad blocking tools were first made available for those browsers. People surfing with Apple AAPL +0.54%‘s Safari and Microsoft MSFT -0.73%‘s Internet Explorer are apparently happier to see ads, or are using IE’s “Do Not Track” option rather than actually blocking ads.

If accurate, it shows that consumers are finding their own ways to avoid annoying and/or privacy-invasive ads, rather than waiting for government intervention over online tracking and ad targeting — which may never come.

But the desire for privacy and/or a faster, cleaner surfing experience comes at a cost to publishers.

“One typical PageFair client site suffers from 25% adblocking, costing them nearly $500,000 per year,” says the report. PageFair CEO Neil O’Connor explains that the publisher has 90 million page views per month with a $2 CPM.

“The pool of people who will accept ads is smaller and smaller and those ads get more aggressive and intrusive to target them, and then those people get annoyed and seek out ad blockers,” says O’Connor. “It’s a vicious cycle.”

Most people who use Adblock don’t realize it’s mom-and-pop shops that are going to be hurt,” says Destructoid’s Gonzalez. “Privacy businesses make their money by taking money away from us. They’re really throwing us under the bus.”

Moaning Lisas Behind the Scenes of taping for a show.

The Moaning Lisas visit the studio of Talk out Loud on Ch. 48 to perform Banana Pudding and Happy Boy. As the front man and singer I am use to recording filming and any other type of media production in my last 25 years plus of performing. I came into the studio with a 2 hour window to shoot the program which included two guests and the band. We had 7 minutes of tape time so we got set up and of course I went into performance mode. This can be described as the second of three personalities that I have and when it’s show time…. Light Switch! First we did a run without taping to trim down the intro and guitar leads so that we could time two songs into seven minuts. I went full speed and under the lights started breaking into a sweat but wanted to be over the top ready when we starting taping. Got the time down with all the cuts and re-arrangment and so we started the tape rolling and we went into the song high energy full throttle. About 2 minutes into this Richard (one of my late brother’s friend) one of the guys on the board comes in saying stop stop I somehow hit the stop record button. It’s my fault it’s my fault and so we started laughing and said ok lets do it again. So as you can see from the video I am totally winded the third time around trying to tape the song. Well I think I did an excellent job jump sing jump sing. So our wonderful host comes right into the picture and interviews the band really quick and then bam it’s off to the next song. The great thing about this is our buddy and one of the first memebers of MLs and works at the station Mr. Jim Hazel comes in to sing and help us. We performed our dear friends the Beat Farmers song Happy Boy. After taping I have to tell you I was out of energy. Iam that guy who will do two hour straight sets for marathon runners and keep playing even if there is only 2 people left in the club. I love high energy music and I don’t care what I look like or if it’s two people or 20,000 people. It was fun worth the time and we came off with a pretty good live product of what i do as a front man. Thanks to our sound man Daniel for coming in and mixing us because he knows our sound and to my band mates for being there to help out. It was a very fun day and so 7 minutes of tape takes over two hours but at the end of the day you feel like you have done something very productive.

Metrics of Social Media

Looking at these five metrics it really helped me understand and define my target market.  Who or Volume is talking about the company how many friends of friends did the company reach?  All this is done by Facebook so this one is pretty easy to understand.  Reach is the measure of potential audience size. Engagement is how are people interacting with our company. Influence is who is talking about your company and what kind of impact are they making.  Share of voice is how well are you doing as compared to you competitors.   All of this is detailed in the article but this article does a good job spelling it out for us.

 

 

 

5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now

http://blog.kissmetrics.com/essential-social-media-metrics/

 

So your company is now officially participating in social media. You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank your advocates for their support.

Beyond that, what are you doing to track and monitor these social interactions? If you’re engaging in social media, then you should be measuring those activities. How else will you know how you’re doing? The good news is it’s easier than you think to measure your social media efforts.

Here are five simple, but oh-so-useful social media metrics you should be measuring right now.

1. Volume

The first – and easiest – social media metric to measure is volume. What is the size of the conversation about your brand or your campaign? Volume is a great initial indicator of interest. People tend to talk about things they either love or hate, but they rarely talk about things they simply don’t care about at all.

While volume can seem like a simple counting metric, there’s more to it than just counting tweets and wall posts. It’s important to measure the number of messages about your brand, as well as the number of people talking about your brand, and track how both of those numbers change over time. For example, Facebook Insights has a useful metric (cleverly called “people talking about this”) that measures how many unique people have posted something to their walls about your brand page.

facebook volume social media metric

Learn when volume is higher – are there days or times when more people seem to be talking about your brand? You can use this information to focus more of your own posts during these times to get more engagement, which we’ll talk about in a minute.

2. Reach

reach social media metrics

Reach measures the spread of a social media conversation. On its own, reach can help you understand the context for your content. How far is your content disseminating and how big is the audience for your message? Reach is a measure of potential audience size.

And of course, a large audience is good, but reach alone does not tell you everything. Reach becomes very powerful when compared to other engagement metrics. Use reach as the denominator in your social media measurement equations.

Pick important action or engagement numbers like clicks, retweets, or replies (more on this in a second) and divide them by reach to calculate an engagement percentage. Of the possible audience for your campaign, how many people participated? Reach helps contextualize other engagement metrics.

3. Engagement

Speaking of engagement metrics, this is one of the most important areas to measure in social media. How are people participating in the conversation about your brand? What are they doing to spread your content and engage with the topic?

In most social media settings, content can be both shared and replied to. Twitter retweets (RTs) and Facebook shares and posts are helpful to know who is spreading your content, while comments, replies and likes are helpful to see who is replying to your content. Think carefully about your goals with social media. Are you focused more on generating interaction (replies, comments) or on spreading a message (retweets and posts)? Be sure you’re using metrics that reflect what’s important to your brand right now.

twitter engagement metric

And are there types of content that generate engagement? Start paying attention to what messages generate the most replies and RTs. It might surprise you what people interact with; it’s not always what you expect.

4. Influence

Who is talking about your brand and what kind of impact do they have? Influence is probably the most controversial social media metric; there are myriad tools that measure social influence, and they all do it in different ways. But one thing they all agree on is that audience size does not necessarily relate to influence. Just because someone has a lot of friends or followers, that does not mean they can encourage those followers to actually do anything.

Based on past actions, we can make assumptions about how influential someone might be in the future. This type of potential influence is useful to decide who to reach out to when you’re preparing for a campaign. Tools like Klout and PeerIndex assign people an influence score. Tools like these measure online social capital and the (potential) ability to influence others.

influence metric

Kinetic influence, on the other hand, will help you understand who is participating in and driving conversation about your brand and your campaigns, and who gets others to participate in these specific conversations. You can find your brand advocates by focusing on people whose messages are amplified by others, and not just who has the most followers.

5. Share of Voice

Finally, to really understand how well you’re doing on social media, you should consider a share of voice metric. How does the conversation about your brand compare to conversations about your competitors? Determine what percentage of the overall conversation about your industry is focused on your brand compared to your main competitors. And learn from your competitors’ successes; since so many of these social media conversations are public, you can measure your competitors’ impact just as easily as you can measure your own.

share of voice metric

Consistency and preparation are essential to effective social media measurement. Pick your favorite metrics and start tracking them now. Use the same formulas and tools to calculate these numbers every week or month. Track your numbers over time and pay attention to how they change. If you see anything that looks higher or lower than what you typically expect, investigate it. By measuring – and paying attention to – these five social media metrics, you’ll be able to better understand the impact and effectiveness of your social media activity.

About the Author: Jenn Deering Davis, Ph.D., is Co-Founder of Union Metrics, the company behind TweetReach, a Twitter analytics provider. You can find her on Twitter here @jdeeringdavis.

  1. Which tool measures SOV?

     
  2. Your blog I have learned a lot, I like to thank

     
  3. What about ROI ? 🙂

     
  4. Exactly, what about ROI? I am not sure if you deal with small companies, but the return on investment (time, money, effort) is almost non-existent. I wish all you social bloggers would get off the cloud and stop talking bull**** for once. I am sure you get paid by Facebook but man enough of crap!!!!!!!!!!

     
  5. I am also curious about share of voice. I am currently using Reach and Klout (influence) but as the same metric. I also utilize sentiment and combine it with reach. What are your thoughts on sentiment? He is a brief outline of my efforts: http://goo.gl/U9v0B

     
  6. Hey-

    I have to agree with Peter Pan!

    It is about time we had a voice of reason on here, Mr. Small Bidness Peter Pan (bidness getting smaller)!

    How can you possibly measure ROI with Social Media? Don’t tell me to read more of your blog on ways (tools like Google Analytics) to measure sales based on this “Social Blogging” (that would be too obvious!..god forbid to start with this fine post from the Dr.). Also, don’t try to hand me this “social blogging” also might raise our natural organic ranking on search engines (so customers could find us) as a by-product of this “social blogging” BS. I am sick to death of having to “connect” with customers. Me? I would rather pay some Top Men in an advertising agency to tell me my metrics and suggest another logo or coupon to get the customers in the door.

    Well said, Peter Pan!

    P.S. Tell this “Facebook” we are on to them!

It’s Not Always Time for a Game

A contest for you page? Read this first

MakingYouContent

A classic tactic for social media marketers is to host a contest. An outdoor outfitter may host a contest soliciting photos from customers featuring the different locations where they’ve used the company’s kayaks, and an entrant wins a prize. More classic is the snack food manufacturer who sponsors a contest eliciting consumer’s suggestions for the next new flavor of potato or corn chip. Someone gets chosen as the winner, beating all other contestants, and the winner gets a prize.

In my view, social media games for marketing are first cousins to contests. I imagine that as with many games, there are winners and losers, and again, a driving motive for participants is to beat the other players.

Yet I wonder whether social marketers who know their service or product will always pounce on social media games or contests as a marketing tactic as useful, and appropriate, as social media publishing or…

View original post 297 more words

Social Media Marketing What I have learned so far. Social media marketing is not free.

Well the first mistake that I made was to email the professor and tell her that social media marketing is free.  She said I was wrong there and then I read it clear as day in the text book.  I understood my mistake now working with the company that I am working with who faces that problem weekly when he approaches new clients for his direct mailer.  They usually say we are just going to advertise on facebook because it’s free.  Wrong Wrong Wrong and how we know this is most of those owners are not keeping their page fresh or up to date because they don’t have the time. Time is not free to these small business owners.  Another issue is I wish facebook would charge a small fee for the link to the company.  The reason is there are many squatters who have snatched up names and links that any real company can’t get the link needed to make the business successful.  If they charged like most do with domain names it would stop the squatter issue. So back to the issue of free social media marketing.  The owner of the direct mail has developed a plan to handle objections but if anyone has any good quotes or antidotes to use to let the small business owner know it’s not free.  So should the small business owner let someone else handle their page for a fee?  I think yes or hire a bright young high school kid that can work a couple hours a day to manage the page.  I am glad that I do not have a smart phone and I only get on my facebook at home during down time because I would never get anything done at my day job trying to manage my bands and personal facebook.  So if a owner or manager can multitask on his smart phone and update the page seek out new likes and keep the page fresh along with other duties then have at it.  The next thing I have learned is that  woofs dinks and yuppies are on facebook which is great for companies who have that target market.  Most of the companies restaurants and service business can reach their target market with facebook alone.  I think adding a twitter is smart but for the company I am working with they just don’t want to learn all the ins and outs of different social medias and are happy sticking with facebook.   So having a direct mailer with the power of social media can gain a lot of new clients just by hitting every potential client with a strategy and plan of liking the page, approach the owner and if they advertise show all the ways to improve their business with direct mail and social media.  The more likes the company has the more powerful it will become.  It would be nice to approach a business and say our page has over 5000 likes and we can not only get your coupon out in the mail but we can also get it out in the cyber world.  Win win for everyone.  The current clients always ask for the link of their facebook page to go on the advertisement but they never keep up with their social media page and so they all need to keep it fresh.  Having the magazine keep up posts about the companies and links to the company along with likes helps the both businesses grow.  So when writing the objectives tactics and strategies I focused on the customers but really we can do so much with the clients as well putting everyone in touch with each other.  So in closing I am saying never stop learning and social media is not free!